At Samtaler, we're passionate about helping organisations of all sizes understand and utilise the power of social value. That's why we're thrilled to have authored the guide to social value for London's micro and small businesses (MSMEs) on behalf of the London Anchor Institutions’ Network (LAIN).

The guide to social value for London's micro and small businesses

Demystifying Social Value for London's Micro and Small Businesses

This comprehensive guide aims to demystify the concept of social value and provide practical advice to London’s micro, small, and medium-sized enterprises (MSMEs) on how to incorporate it into their business practices and tender responses. By doing so, they can seize new opportunities and differentiate themselves when bidding for contracts with London’s largest organisations, such as the NHS, Greater London Authority, Metropolitan Police Service, Transport for London, and University of London.

The Growing Importance of Social Value in Public Procurement

Social value has become a key factor in public sector procurement decisions following the Public Services (Social Value) Act of 2012. Public sector buyers must now consider not just the financial bottom line but also the economic, social, and environmental well-being that a supplier can bring to the local area. This means organisations are increasingly seeking suppliers who operate in a way that offers added value to society.

Breaking Down Social Value into Actionable Themes

In this guide, we break down social value into four key themes:

1. People

2. Economy

3. Environment

4. Communities.

We provide practical examples and guidance on how MSMEs can deliver positive outcomes under each theme, such as promoting local skills and quality employment, supporting equitable growth, considering the climate and ecological emergencies, and contributing to healthier, safer communities.

Affordable Social Value Strategies for MSMEs

We understand that many MSMEs may perceive social value activities as costly or time-consuming, so we emphasise that good social value doesn't have to be expensive. The guide encourages suppliers to focus on a few well-justified and achievable commitments rather than trying to do everything at once.

Crafting Winning Social Value Responses

A significant portion of the guide is dedicated to strengthening social value responses in tender submissions. We provide tips on structuring responses, including outlining specific commitments, method statements, project plans, and monitoring and reporting processes. We also cover the do’s and don’ts of writing a strong social value response, such as making relevant and proportionate commitments, avoiding vague statements, and demonstrating how proposed activities relate to the specific contract.

Navigating Social Value Evaluation Frameworks

Additionally, we address the varying approaches used by central and local government when evaluating social value, including the UK Social Value Model and the National TOMs (Themes, Outcomes & Measures). Understanding these frameworks can help MSMEs tailor their responses effectively.

Social Value: A Key to Sustainable Business Success

At Samtaler, we believe that social value is not just a buzzword but a fundamental aspect of sustainable business success. By embracing social value, MSMEs can differentiate themselves, enhance their reputation, attract talent, and ensure long-term viability while contributing to the growth and well-being of their communities.

A Collaborative Effort to Support London's MSMEs

We're proud to have collaborated with LAIN on this guide, which aligns with our mission to help organisations of all sizes create positive social impact. We invite you to explore the guide to social value for London's micro and small businesses and utilise the insights and practical tips it offers.

How can we help?

At Samtaler, we understand the importance of your social value commitment. You’re here because you care about your business's impact on society and want to be better. We want you to succeed, and we know from experience that achieving social value requires skill, strategy, and support.

To find out how we can help, send an email to hello@samtaler.co.uk

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